G20 Finance Ministers and Central Bank Governors Meeting

Between July 21 and 24, 2016, the G20 Finance Ministers and Central Bank Governors Meeting will take place at the New International Convention and Exhibition Center in Chengdu's Century City.

On the Ancient Tea Horse Road, we sip teas and toast to friends. Organized by the Sichuan Bureau of Expo Affairs (SCBEA) and implemented by the Sichuan International Exhibition Co. Ltd., the "Sichuan Reception Hall" program, with the theme of "Sichuan, more than pandas", discreetly and organically integrate Sichuan's "elegant lifestyle" and other elements into the G20 Finance Ministers and Central Bank Governors Meeting.

In order to allow participating G20 visitors better understand and learn about Sichuan, the SCBEA adheres to standard practices of international conferences in planning this program. With "transparent, static, conservatory, environmentally-friendly and integrated" as keywords in the overall design concept, and "culture, tourism, economy" as the three main themes, the " Beautiful Sichuan, Civilization of Sichuan, Strength of Sichuan" are displayed through the use of photos, texts and physical objects as medium, so as to convey both visual impact and emotional bond to the audience.

The G20 Sichuan Reception Hall applies both visual and textual elements to vividly exhibit the five World Natural and Cultural Heritage Sites of Jiuzhai Valley, Huanglong, Mount Qingcheng-Dujiangyan, Mount Emei-Leshan Giant Buddha and the Sichuan Giant Panda Sanctuaries, as well as essences of Sichuan culture and history such as Sanxingdui and Jinsha archaeological sites.

Reliving the History of Sichuan Tea on the "Ancient Tea Horse Road"

The Sichuan-Tibetan branch of the Ancient Tea Horse Road within Sichuan territory was a crucial corridor in terms of economic and cultural exchanges for population groups in southwest China, and it was also the primary conduit to access Tibet, Gansu and Qinghai from Sichuan. In antiquity, Sichuan was situated at the geographic center of the Northern and Southern Silk Roads and the Ancient Tea Horse Road. Today it stands at the junction of the two major national strategies of "the Belt and Road" and "Yangtze River Economic Belt". Under such a backdrop, specially designed tea-break area has been set up, which will feature Sichuan tea-themed activities and live performances of tea ceremonies, as a manifestation of the "Ancient Tea Horse Road" reimagined for G20, with the aim of propagating the time-honored Chinese tea cultural traditions, using tea as a medium to meet new friends and promoting and deepening exchanges between the various participating parties

Showcasing "Made in Sichuan" and Local Charms

The Internet Made in Sichuan Proposal is focused on in-depth integration of information application and industrialization as the central theme and intelligent manufacturing as the main direction. The Proposal calls for transforming and improving traditionally advantaged industries, devoting substantially to cultivate strategic emerging industries and production-type services, and continuing the drive for increasing the level of networking, intelligence, environmental-friendliness and services in the manufacturing sector. The 75 inch ultra-HD television produced from the intelligent manufacturing platform of Sichuan Changhong Electric Co., Ltd., a local leader enterprise, will loop play the English version of "See Sichuan", giant pandas live broadcast and other contents at the site of the Meeting, which will more comprehensively and directly showcase the province's open-up socio-economic development achievements and Sichuan's unique cultural and tourism features.

The design places emphasizes on the application of "panda elements" and the layout pays special attention to imparting a bird's eye view effect, with the "tracks of the panda" guiding audience attention and tea ceremony utilized as a presentation method to exude the leisurely culture of the Sichuan Reception Hall.

In addition, in order to highlight Sichuan elements, the SCBEA also put up antique shelves at the exhibition space to display Shu brocade, Shu embroidery, New Year paintings, paper-cutting and other Sichuan intangible cultural heritage items.