The 18th WCIF will focus on the application of information technologies, and make full use of physical and virtual technologies, and a virtual exhibition service platform backed by digital technology will be introduced to showcase various virtual activities, such as WCIF Hi-Go Shopping Festival. Also, this year’s WCIF will strengthen the interactive functions of internet-based services, a series of virtual events such as “cloud showroom”, “cloud business talk”, “cloud signing ceremony”, “cloud promotion”, and “livestreaming sales” will be carried out. By scanning one QR code visitors will access all updated information about the exhibition.